Subscribing to an email distribution always sounds like a good idea at the time, but how many of us bother to reverse the decision later and unsubscribe?
Eliminating email clutter
In an average day it’s amazing how many email newsletters and other promotional content I receive in my various email accounts (yeah, I have several different email addresses for personal and business purposes). It’s also amazing how many times I delete said newsletters but fail to unsubscribe from them. Some, like the daily communications from Nerium™ International, are related to my business as an Independent Brand Partner with Nerium™ International and therefore of value but other email subscriptions have long outlived their usefulness. Eliminating email clutter goes far beyond merely deleting unneeded emails; it also includes unsubscribing from the distribution lists of those communications.
The joys of unsubscribing
The Unsubscribe option that typically resides hidden at the base of most mass email communications is akin to manufacturers’ mail-in rebates – the amount of work immediately involved is often enough to deter all but the most determined of us. On occasion I’ve mistakenly clicked the Manage your subscription option and come face-to-face with even more newsletters to which I can subscribe. Having to beat a hasty retreat from the Manage your subscription screen is often enough to remind me why attempting to unsubscribe from anything is fraught with danger at every turn.
Some unsubscribe options actually unsubscribe you immediately and without question, but most don’t give you up that easily. They may send you a confirmation email that you have to interact with in order to complete the unsubscribe action. You may need to reenter the email address that is to be unsubscribed even though you clicked the Unsubscribe link in the original email to begin with. You may get a popup that asks if you are sure that you want to unsubscribe and requires you to select a check box and click a Yes button before you are released. I’m sure that data exists showing how each additional step in the process can deter X number of people to cancel out of the unsubscribing process; companies wouldn’t make it so difficult for you to unsubscribe if there was no value in trying.
Focus on your reason for unsubscribing
The only sure way to stay focused and on task when attempting to unsubscribe from anything is to remember your reason for unsubscribing – namely less email clutter that you need to wade through and delete every day.
What unwanted and unread newsletters and email communications do you continuously delete rather than battle through the unsubscribing process? Comment below and let me know.
I’m an Independent Brand Partner of Nerium™ International, I’m eliminating my wrinkles and fine lines effortlessly with NeriumAD, and you’ll always find great information about NeriumAD and Nerium™ International at my website: http://shywitness.arealbreakthrough.com