We complain about being overloaded with it, but email is still one of the most widely used communication mediums in any business regardless of its size. So how hard is your email signature working to promote you?
How many emails a day?
How many email messages do you send each day? If you include emails that you send to friends and family, in addition to business contacts and other communications related to your business, you might be surprised by the final figure. Now scroll to the base of any of those emails; have you included an email signature that includes your phone number, website address, Facebook, Twitter, Google+, and other social media information? If not, you are missing out on an easy way of promoting yourself and your wares throughout your day.
Creating an email signature
Creating an email signature is relatively easy, but unfortunately the steps to create same tend to be specific to each software package so you will have to check the help information for your email software to determine where the signature option is located. The amount of content that you can include within a signature may also be limited by the software package, but you should be able to create one without difficulty despite any limitations. Test the signature by sending yourself text emails so that you will see what the signature looks like to a recipient. If you include images in the signature or use non-standard fonts you should view the test email on a different computer to ensure that the images appear as expected and that the fonts render correctly.
Keep it fresh
A signature with incorrect or outdated content devalues the signature so use caution when including time-dependent messages like “Happy New Year 2013!” You should also validate any URLs that you include within your signature at least twice a year to ensure that they are still functioning correctly; most people who click a non-functioning URL will not spend the time to fix it themselves.
Has this blog post inspired you to create a signature for your email account? Comment below and let me know.
I’m an Independent Brand Partner of Nerium™ International, I’m eliminating my wrinkles and fine lines effortlessly with NeriumAD, and you’ll always find great information about NeriumAD and Nerium™ International at my website: http://shywitness.arealbreakthrough.com